Privacy Policy

Effective Date: 01/09/2025

Sierra FX Limited (“we,” “our,” or “us”) is committed to protecting your personal data and ensuring transparency in how we process it. This Privacy Policy explains what personal data we collect, how we use it, and your rights under the General Data Protection Regulation (GDPR) and other applicable laws.

The Data Controller responsible for your personal data is:

Sierra FX Limited
22 Wycombe End
info@sierra-fx.com
0208 158 7472

We may collect and process the following categories of personal data:

• Identity and contact details (e.g., name, email, phone, address).
   
• Account details (e.g., login credentials, subscription history).
   
• Financial information (e.g., payment details if applicable).
   
• Communications (e.g., inquiries, support requests).
   
• Technical data (e.g., IP address, browser type, usage data).
   

We process your personal data only when permitted by law. The lawful bases we rely on include:

• Consent – when you have given clear permission.
   
• Contractual necessity – to provide services you request.
   
• Legal obligation – to comply with regulatory requirements.
   
• Legitimate interests – for business operations, fraud prevention, and service improvements.
   

Your personal data may be used to:

• Deliver and maintain our services.
   
• Manage billing and payments.
   
• Communicate with you about services, updates, and inquiries.
   
• Improve our services and user experience.
   
• Meet legal, regulatory, and compliance obligations.
   

We will retain your personal data for a period of five (5) years from the date of collection, or from your last interaction with us (whichever is later). After this period, your data will be securely deleted or anonymized, unless a longer retention period is required by law.

We do not sell your personal data. However, we may share it with:

• Trusted service providers (e.g., IT, payment, hosting providers).
   
• Regulatory authorities or law enforcement when legally required.
   
• Business partners only with your explicit consent.
   

If your data is transferred outside the European Economic Area (EEA), we will ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.

Under the GDPR, you have the right to:

• Access your personal data.
   
• Request rectification of inaccurate data.
   
• Request erasure (“right to be forgotten”).
   
• Restrict processing in certain cases.
   
• Object to processing based on legitimate interests.
   
• Data portability (receive your data in a structured format).
   
• Withdraw consent at any time (where processing is based on consent).
   

To exercise these rights, contact us at info@sierra-fx.com.

Cookies are small text files placed on your device when you visit our website. They help us remember your preferences, improve performance, and provide a better user experience.

• Strictly Necessary Cookies – Required for basic site functionality (e.g., login, security).
   
• Performance Cookies – Help us understand how visitors use our site.
   
• Functionality Cookies – Remember your preferences and settings.
   
• Targeting/Advertising Cookies – Used to deliver relevant ads and track effectiveness (only with your consent).
   

We use cookies to:

• Enable essential website features.
   
• Analyze website traffic and usage patterns.
   
• Personalize content and improve our services.
   
• Provide targeted advertising (where applicable).
   

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

Where required by law, we will request your consent before placing non-essential cookies (e.g., analytics or advertising cookies).

We implement appropriate technical and organizational measures to protect your data against unauthorized access, loss, misuse, or alteration.

We may update this Privacy Policy from time to time. Any changes will be posted with a revised “Effective Date.”

If you have questions about this Privacy Policy or wish to exercise your rights, contact us at:

Sierra FX Limited
info@sierra-fx.com
22 Wycombe End, Beaconsfield, HP9 1NB

If you are not satisfied with our response, you also have the right to lodge a complaint with your local Data Protection Authority.